Parmalat Canada Chooses Companion® Rep2 Solution For Its 75 Representatives

Saint-Jérôme, Québec, August 24, 2015 – Parmalat Canada broadens its range of CIS Group applications with Companion® Rep2, for the use of its 75 representatives who cover both the Direct Store Delivery and the Warehouse business countrywide for its different product lines of cheese, milk and yogurt.

Parmalat and CIS Group have a long story of collaboration, with nearly twenty-five years of use ? by some 450 delivery people and Parmalat distributors ? of the Companion® Route solution on hand-held computers, fulfilling invoicing and other duties for the whole of the company’s DSD operations.

Since the representatives are now joining in on the Companion® platform, fluid and continuous communication will be achieved between all mobile users, whether they are using Companion® Route on hand-held computers or Companion® Rep2 on tablets. Notes and messages thus shared may for instance relate to one customer, to a specific order, or to a banner.

With on-screen visuals guiding them through their sales cycle, representatives will be reminded about weekly and monthly priorities defined by customer or by banner, will have fingertip access to all the information required for their marketing presentation, and will be prompted for diverse tasks specifically related to a banner or group of stores. Other screens in their cycle will assist them for distribution tracking and reporting, as also to track and audit store planograms, to capture information on competitive products, and many more.

Their visit reports will be promptly accessible to management at the office. In return, some twenty users of the Companion Office module will be able, at will, to push the marketing and sales information that needs to get to their representatives on the road. And finally, all the data generated in field operations will be uploaded and interfaced with Parmalat’s ERP system, SAP R3. In addition, it may be clearly visualized and comprehensively analyzed by virtue of the versatile Dashboard tool integrated into Companion® Office.

About Parmalat Canada

With over 120 years of brand heritage in the Canadian dairy industry, Parmalat Canada produces milk and dairy products, fruit juices, cultured products, cheese products and table spreads with such respected brands as Beatrice, Lactantia, Astro, Black Diamond, and Balderson. Its employees’ continued commitment to quality and innovation has helped Parmalat Canada become one of the largest, most-dynamic food group companies in Canada, employing more than 2,900 people with 17 operating facilities across the country.

About CIS Group

CIS Group is one of the largest providers of direct store delivery (DSD) and sales force automation (SFA) solutions in North America. They have been creating innovative software solutions since 1977, always helping businesses optimize and streamline their unique business process, reducing operating costs and having a positive impact on revenue. The extensive mobile experience of its team, its track record of several thousands of routes and reps automated, and its strong customer base in various industries, make CIS a leading provider of software solutions for the mobile workforce.