For more than 30 years, Reid’s Dairy and CIS Group have worked side by side, building a partnership rooted in trust and continuous improvement. Following the integration of Brum’s Dairy this past November, Reid’s Dairy is entering a new phase of modernization. Today, an important milestone has been reached: both dairies have officially signed on to adopt CIS Companion SKU store, CIS Group’s online ordering solution.
By choosing SKU store, Reid’s Dairy and Brum’s Dairy are launching a future project that will streamline their ordering process, support their growth and offer a better customer experience once the platform is deployed.
A future smoother and more convenient ordering experience
When the platform is implemented, customers will be able to:
- Place orders anytime from their phone, tablet or computer
- Browse a full product catalog complete with images and detailed descriptions
- Filter products by brand, category or previous orders
- Consult customized pricing and quantity rules
- Select their preferred delivery dates
The goal is to provide a fast, intuitive and enjoyable ordering experience.
Customization and flexibility for every customer
With the upcoming deployment, Reid’s Dairy and Brum’s Dairy will be able to configure:
- Product visibility per customer or customer group
- Personalized pricing rules and promotion options
- Clear management of quantities, deposits, product units and order statuses
This flexibility is ideal for their diverse customer base.
Anticipated reduction in manual work and errors
SKU store will automate the transfer of orders to CIS Companion Office or their accounting system. This will help reduce manual entry, minimize errors and accelerate overall processing.
The impact is immediate:
- Fewer mistakes
- Faster processing
- More reliable data
- More time to support customers and operations
Improved customer communication
Built‑in messaging tools will allow automated reminders, follow‑ups and notifications, helping reduce missed or late orders while strengthening customer relationships.
A scalable solution ready for their next chapter
By signing for SKU store, Reid’s Dairy and Brum’s Dairy are investing in a scalable, modern solution that will support their long‑term growth and the continued alignment of their operations.
About Reid’s Dairy
Reid’s Dairy is one of the largest independent dairies in Ontario. Founded in the 1950s by the Quickert family, the company operates a 50,000 square foot facility in Belleville and produces a full range of dairy products, ice creams, frozen yogurts, juices and specialty blends. Two‑thirds of its milk is sourced from farms located within 100 kilometers, reinforcing its commitment to local producers and communities.
About Brum’s Dairy
Brum’s Dairy is an iconic business in Pembroke, founded in 1918 by Henry Brum. For more than a century, it has been known for its high‑quality products and its beloved dairy bar, famous for its 35 ice cream flavors. Brum’s Dairy has always embodied integrity, customer care and strong community roots.
On November 1, Reid’s Dairy officially took over Brum’s Dairy operations, ensuring the continuity of a century‑old local tradition.
In conclusion
Reid’s Dairy and Brum’s Dairy have taken an important step by choosing CIS Companion SKU store. Once deployed, the solution will simplify their processes, modernize order management and strengthen the experience they offer their customers.
CIS Group is proud to support them as they prepare for this next chapter.
About CIS Companion SKU store
CIS Companion SKU store is CIS’s online order management solution. It simplifies order entry, tracking and processing, supports user and client management, and centralizes information for optimal efficiency.